Overview
Overview
Acquisition and activation across web and app. Amounts in CAD.
Events from Segment· Web, iOS, AndroidAttribution: First click + self-reported
Marketing cost
$236k+3.5%
$206k media · $29.9k payouts
Signups
2,036+19.3%
$116 per signup
First deposits
958+17.5%
47.1% of signups
CAC
$246−11.9%
Cost per funded account
Predicted LTV
$1,5640.0%
12-month revenue per account
LTV:CAC
7.9×+13.4%
24-month gross margin basis
Signup to first deposit
36k sessions · 5.6% signup rate
- Signups
Signed Up2,036+19.3% - KYB verified
Account Verified71.7% of previous1,459+17.2% - First deposit
Funds Added65.7% of previous958+17.5% - Card activated
Card Activated62.6% of previous600+16.5% - First FX transfer
FX Transfer Sent83.7% of previous502+21.0%
Web signups
69% · 1,403
iOS signups
18% · 365
Android signups
13% · 268
Conversions by channel
First deposits per day
Google AdsOrganic searchPartners & affiliatesReferral programmeAI searchDirectMicrosoft AdsOtherPrevious period
Channels
Click a channel to see its campaigns
| Channel | Cost | Signups | First deposits | vs prev. | Signup → deposit | CAC | pLTV / account | LTV:CAC |
|---|---|---|---|---|---|---|---|---|
Google Ads 6 campaigns | $146,648 | 891 | 422 | +16.3% | 47.4% | $348 | $1,488 | 5.3× |
Organic search 2 sources | – | 278 | 121 | +17.5% | 43.5% | – | $1,355 | Organic |
Partners & affiliates 5 sources | $12,650 | 209 | 115 | +40.2% | 55.0% | $110 | $2,113 | 23.8× |
Referral programme 1 source | $17,250 | 118 | 69 | −1.4% | 58.5% | $250 | $1,863 | 9.2× |
AI search 4 sources | – | 119 | 56 | +36.6% | 47.1% | – | $1,755 | Organic |
Direct 1 source | – | 111 | 54 | +1.9% | 48.6% | – | $1,287 | Organic |
Microsoft Ads 2 campaigns | $12,203 | 78 | 40 | 0.0% | 51.3% | $305 | $1,609 | 6.5× |
App store campaigns 3 campaigns | $9,088 | 97 | 37 | +76.2% | 38.1% | $246 | $1,015 | 5.1× |
Meta Ads 3 campaigns | $23,624 | 88 | 34 | +17.2% | 38.6% | $695 | $1,288 | 2.3× |
LinkedIn Ads 2 campaigns | $9,015 | 19 | 5 | +25.0% | 26.3% | $1,803 | $3,202 | 2.2× |
Reddit Ads 2 campaigns | $5,522 | 28 | 5 | −44.4% | 17.9% | $1,104 | $995 | 1.1× |
| Total | $236,000 | 2,036 | 958 | +17.5% | 47.1% | $246 | $1,564 | 7.9× |